Carlisle Homes
Carlisle Homes has been selected as an ABA100® Winner for Service Excellence in The Australian Business Awards 2020. The Australian Business Award for Service Excellence [CSX] recognises organisations that have successfully implemented initiatives that demonstrate leadership and commitment to customer service excellence.
Established in 2004, Carlisle Homes is an award-winning residential builder, who last year celebrated the settlement of their 10,000th home. Carlisle is a market leader amongst Victorian home builders, servicing the key growth areas of Melbourne and Geelong. The company ranks as the 4th largest home builder in the state, based on HIA 2018/19 site starts data.
Exceeding customers’ expectations is at the heart of the company’s mission. Carlisle’s commitment to unsurpassed customer service excellence is centred on a strong understanding of their customers’ needs and expectations and backed by a dedicated Customer Charter. Success in this industry is reliant upon the quality of the build, ease and pace of the building process, the quality of the product range and extent of its inclusions, location, pricing and most importantly, customer service.
Carlisle offer three ranges of home designs – Affinity, T-Range and EasyLiving – developed to meet the needs of a diverse range of customers, with different budgets and living requirements. The Affinity Collection is the premium range, suited to larger blocks. Designed to achieve affordable luxury, these homes showcase the finest architectural detailing, premium inclusions and spacious floor plans. T-Range is Carlisle’s mid-range offering, tailored around budget and lifestyle, offering ‘true display living’ and are perfect for growing families. Carlisle’s EasyLiving series offer homes suited to small blocks and budgets and is the ideal solution for first homebuyers and investors. The EasyLiving series has been designed with a streamlined selection process, making them the fastest option to affordable home ownership, with single storey homes built in just 18 weeks.
Carlisle understands that building a new home is a daunting experience for most people, which is why their commitment to exceeding customers’ expectation is their number one priority. To achieve this, Carlisle has tailored their building process to optimise transparency, clarity and peace-of-mind, every step of the way. The first step of a customer’s new home journey starts well before the building process begins. Choosing a builder is perhaps the most important decision a customer will make during their journey, and it can also be the most difficult. The search to find the right builder often starts in a display village, which is why Carlisle has spent many years developing a strategy to optimise customers’ display experience.
The Carlisle Display Centre Network is one of the most expansive in the industry, with 12 new display centres being built and opened in the last 12 months alone, bringing the total number of display locations to 23. Each location, and the homes that are on display there, have been carefully selected based on a thoroughly researched methodology. Each display centre has been specifically designed to offer an unsurpassed customer experience that is accessible, empowering and enjoyable. The Carlisle Display Centre Network has set a new benchmark in the industry and has inspired the market of new home buyers.
The implementation of the new Carlisle Display Footprint commenced rollout in October 2019 and has had a positive impact on customers’ service experiences. Through more display centres in prime locations, combined with the most desired products, visually welcoming sales offices and extensive customer focuses resources, Carlisle has successfully made the high value and high stress purchase of a new home easier and significantly more accessible for their clients.