Fuel Your Life is a dynamic, multi-award winning, privately-owned dietetics company. It is an ever-evolving organisation, consistently providing innovative, result-driven care. With a vision of being “the greatest dietetics company of all time” Fuel Your Life is already Australia’s largest, most successful, and highest grossing private practice dietetic business.
Fuel Your Life was founded by Managing Director, Tyson Tripcony, in 2016. Tyson had a clear vision of future diversification and growth in FYL. Initially specialising in war veteran dietetic support on the Sunshine Coast, Fuel Your Life saw 800% growth in the first 18 months and geographical expansion across Australia. It now has over 250 locations nationwide. The team harnesses over 150 years of combined experience to develop outstanding nutrition solutions for a diverse range of clients.
The Fuel Your Life management team work hard to convert opportunity to workable and marketable concepts via time, financial investment, skills and effort and by planning for outrageous success AND in case of devastating failure. The team ensures that Fuel Your Life challenges the status quo, fosters new diverse opportunities and nurtures existing offerings. With successful expansion from war veterans to elite sport, and across corporate dietetics to online programs, Fuel Your Life remains committed to unique service delivery, excellence and growth, and particularly to its industry and staff development.
Fuel Your Life’s bold, innovative venture into Sport Team partnerships is an unprecedented industry first for Dietetics and in the allied health industry at large. No one has EVER provided services to the team AND been sponsors, generally focusing on getting work rather than simultaneously building brand. The idea began in July 2020, with six sport teams signed up in three months. Jerseys were deliberately emblazoned with “Fuel Your Life” branding AND the word “Dietitians” to build dietetic reputation.
Fuel Your Life now includes multi-year partnerships with:
- Melbourne Storm
- Melbourne Victory
- Brisbane Roar
- American WNBA basketball team LA Sparks.
Fuel Your Life’s national and international sports team partnerships and sponsorships success can be used as a model that shows other businesses how 1) challenging the status quo, 2) holding firm to high expectations of professional conduct and 3) placing value in the strengths of your team, can lead to impressive commercial outcomes.
Fuel Your Life management believe that a nationwide organisation should be managed as if it were a local one. Last year alone, Fuel Your Life invested $750,000 on staff support/development.
As a result of these unique characteristics, FYL’s >45 dietetic staff achieved a staggering ~65,000 consultations in 2020, as Australia’s largest private practice dietetic company. FYL’s 12-strong management and admin team remains regionally-based on the Sunshine Coast.
Fuel Yor Life’s encouragement of public discussions, advocacy and creation of positive industry opportunities via its free Dietitian Life channel and scholarships for student dietitians are testament to the company’s commitment to excellence by being better, being unique and breaking dietetic stereotypes.
Fuel Your Life’s journey is an Australian business success story.